What makes for a great client-vendor relationship? The same things we value in our friendships and marriages: trust, respect, commitment, open communication.
Archive for March, 2010
In Defense of Pie Charts in the Real World
Absolutely! I agree with our earlier post, Ideas Without Words—or Pie Charts. Information is beautiful in charts like Caffeine and Calories. I would use this or a similar treatment each and every time the client says: “Designer, go forth with this here unlimited budget and a whenever deadline, and just… CREATE!” Alas, the world of [...]
Snuffing Out Deadly Dull Buzzwords
At the height of the dotcom era, a few high-tech journalists created “Buzz Saw,” an email filter that would bounce messages from PR and marketing people who larded their pitches with overused buzzwords. If you laid it on too thick with catchphrases like “bleeding-edge,” and “strategic paradigm,” not only did your email get bounced, but [...]
Ideas Without Words—or Pie Charts
Sometimes we copywriter people need to be put in our place. INFORMATION IS BEAUTIFUL does it.
