We tip our caps to a master of the visual interpretation of data, Tom Wujek of Autodesk, who manned the whiteboard at the ultra-brainy Singularity futurism conference in the spring of 2010.
Archive for June, 2010
Context Between Content: The Importance Of White Space
You may have heard the proverb: “Do not speak unless you can improve the silence.” When it comes to design, silence is the empty—or negative—space in your layout.
Field Note #2: What We Really Want From Marcomm
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.
How to Write a More Readable Marcomm Asset
When we’re aiming for highly readable text, we should use words with fewer syllables and write sentences that don’t ramble. Here’s how to follow the stats to top readability.
Executive Blogs Need to Mix It Up to Lure Readers
The problem with CEO blogs, said marketing guru Seth Godin several years ago, is that they rarely have the qualities that make for engaging reading: candor, urgency, timeliness, pithiness, and controversy. “Does this sound like a CEO to you?” Godin asked. Well, no—for the most part, executive blogs are pure vanilla, and at worst, simply [...]
How to Conduct a Great Interview
Terry is the consummate interviewer. As marcomm professionals, I think we can all take a page from Terry’s book to help us conduct great interviews.
