In which The Grammar Queen elucidates her subjects on the proper use of the hyphen. She clears up the subject. Clears-up? The cleared-up subject still a bit foggy? Read on.
Archive for July, 2010
Can’t Turn It Off
Being a writer is not something one can just turn off at 5 p.m. It’s an all-encompassing desire to analyze and edit all the verbiage one encounters in daily life.
On The Importance Of Font Selection
Cleveland Cavaliers’ coach Dan Gilbert was understandably upset when Lebron James snubbed his hometown. He pulled no punches in his very public letter to Cavs fans, posted front and center on the team page on nba.com. Except when he chose to typeset his post in the most mocked font of all time: Comic Sans.
Southwest Airlines Blog: Corporate and On-Message, But a Fun Read
If you’ve ever flown Southwest Airlines, you know that their corporate image is about having fun and embracing the inner goofball, while seriously and professionally moving you from point A to B. Witness the singing flight attendants, the gate agents that crack bad jokes, and the former CEO who challenged a competing exec to an [...]
How to Write a Great Sales Playbook
Like cars and movie stars, different types of marcomm assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on [...]
How To Write a Great (Sexy) White Paper
White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.
