Archive for August, 2010

Microniche or Macromarket? Choose Your Irony

Here’s a story that can be interpreted either as a doom-and-gloom report on the demise of two beloved forms of communication—newspaper journalism and indie movies—or as an optimistic rah-rah for innovative marketing. As optimistic marketers, let’s go with the latter.

Read More…

The 60-Second Copy Lesson

Back in the 90s, it was my voice that told you the Cellular One number you called was out of service. Sorry about that. I was a professional voiceover actor. You may have heard me on radio commercials for Spiegel, the San Francisco Ballet, Brita Water Filters, and Union Bank, and on computer games, including [...]

Read More…