The trouble with writing blog posts is you need to unlearn some of the skills for creating polished written communication that have taken you years to hone. A sense of casualness, or a bit of an “I just dashed this off on my way to a meeting” mood, is what readers expect from blogs. Posts [...]
Archive for September, 2010
Field Note #3: Put Your Content to the Test
In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, [...]
What to Include in Your Q1 Marketing Budget? Part II
In our last post, we asked a few of our clients in leading tech and financial services companies which assets they would insist on producing if their budgets were slashed. This week’s query:
What if you had a budget windfall? How would you direct that marketing spend?
What to Include in Your Q1 Marketing Budget? Top Marketers Tell All.
Fat budget, skinny budget: marketing managers in global tech and financial services firms reveal how they’d prioritize spending. Part I: skinny.
