When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: [...]
Archive for October, 2010
Crash-up on the Highway to Helvetica: the Gap Logo Flap
Helvetica is the hip font. So why was it such a crime when the Gap tried to eat lunch with the cool kids?
Good Web Housekeeping
Most companies’ websites are a lot like closets. Everything’s dumped in them: data sheets, press releases, brochures, webcasts, and podcasts. Sure, a website is a great way to get your message out to your customers and prospects—the problem is that we leave all these assets out there in cyberspace and forget all about them. That’s why it’s critical to do a bit of tidying up every so often.
