The latest celebrity to join the Twitterverse is none other than Santa himself. This year as he makes his flight around the globe, the Jolly Old Elf is taking time out to send tweets to all his followers who have made the nice list, giving weather reports, updates, and answers to your questions. Since Santa [...]
Archive for December, 2010
Holiday Décor: A Mini Chicago Manual of Style
If a Christmas tree figures into your holiday décor, consider adding a bit of wordsmithing flavor to your ornament collection with a miniature Chicago Manual of Style guide. The creative folks at CMOS have crafted this downloadable teensy guide to adorn your tree (or Festivus pole, as the CMOS editors suggest), complete with miniscule text [...]
Never Go Shopping Without a List
… And never build a website without a list of content. At Crowded Ocean, we specialize in helping startups through their first year of marketing, so we like to give our startup clients a “to do” list to help build a content plan. That content must support their goals—whether that’s increasing inbound traffic, converting leads [...]
How to Write a Great Thank-You Note
Writing a thank-you note has long been perceived as a chore, especially painful for children, who don’t understand that civilization just might fall apart without such social niceties. It can seem like a race to get to the part where you sign your name (with great flair and panache, of course). Phew, you think, one [...]
More Lab Coats, Less Tie-Dye! Branding in Academia
My alma mater, Wesleyan University, is experiencing a branding identity crisis that’s way more amusing than the Gap logo flap (and way more substantive: private-school tuition is a heck of a lot bigger consumer decision than jeans and tees, after all). The alumni network is lapping it up. Rather than recap, I’ll let the principal [...]
