Word lovers from various fields–marcomm, design, philanthropy, venture capital, and entertainment PR–tell us about the overused words they can’t live without, no matter how much they’d like to.
Archive for March, 2011
Gizmo Alert—Take a Smartpen to the Conference
Now I know what I’ve been missing all these years–a Smartpen to help me take notes.
Typography Tenets: More Design Tips for Non-designers
You’ve worked hard to create a singular voice; visual focus is just as important. Here are some quick guidelines to avoid common font mistakes and help keep your docs looking pro.
How to Ghostwrite a Great Conference Blog
Your annual user conference starts in two weeks. You’ve packed glossy brochures in cozy boxes. Printed thousands of badges. Reserved buckets of ice for your nightly foot-soaking. And to chronicle the big event on your company blog, you have your very own ghost eager to haunt the conference halls. Let’s call him Bob. To be [...]
Trendy Trade Show Give-Aways 2011
Fun, interactive, digital gadgets are the trade show trend of the moment, along with colorful, eye-catching iPad covers and chargers. Our guest blogger, Valerie Sison from identity services firm Insight Resource Group, clues us in on the most coveted conference give-aways.
Take Your Show on the Road: Trade Show Success Secrets
Even in an economy of restricted travel and tightened expenses, the tried-and-true trade show is still a great way to initiate and build trusted relationships with long-term revenue-generating customers. Here are some battle-tested tips for wowing your audience at an industry event.
Conference Networking Tips
Whether you love them or hate them, multiday conferences present a huge array of competing opportunities. You can attend interesting sessions all day, fill your schedule with private client meetings, or focus on building stronger ties with marcomm colleagues you rarely see. Or you can just wander around making new connections with people. That’s what I usually do. In fact, that’s why I go to conferences.
Surviving Conference Month
Surviving the OTHER March madness of sales/user/partner conferences and trade shows is a feat of stamina. Events consultant extraordinaire Jenny Shepherd lets us in on her survival trade secrets.
