A cross-country move forced the author to cull her bookshelves–but after “spring cleaning” she still had 2,000 pounds of books on the moving van. Some old favorites have made the X-C trip with her before.
Archive for April, 2011
When a Thesaurus is Not Just a Thesaurus
A good thesaurus not only helps you find the right word, it helps you navigate your train of thought. Here’s a great online thesaurus that a word lover could get lost in.
How to Write an Edgy White Paper
Ho-hum. Another white paper. Most clients struggle to turn this staple of the high tech industry into something exciting, engaging, and most important, actually read. An edgy white paper is refreshing. Challenges your thinking. Shows true zeal. We’ve written hundreds of white papers. Though often few and far between, the edgy ones are my favorite. [...]
When Life Hands You Lemons, Make Bullet Points
On Wednesday, March 9, my beautiful 21-month-old son was diagnosed with juvenile diabetes. We woke up that morning with a cranky, thirsty boy (again), visited our pediatrician, visited a pediatric endocrinologist, and came home late in the evening with syringes, vials, and a new way of life. There was no way to prevent it. No [...]
Keep Your Favorite Assets Evergreen
A recent B2B copywriting project began with our client sending me an array of white papers, case studies, and brochures as background material. She called particular attention to one white paper as a great benefits overview. Indeed, the paper does provide a very clear explanation of the value of a complex product. As the copywriters, [...]
The iPhone-Free Weekend
To kick off our splendid April blog theme, “Relax and Rejuvenate,” I offered to give up my iPhone for the weekend. I know, I know, everyone in NY is doing it. Yawn. The truth is, I am so relaxed I can hardly stand it. I feel like I’ve been on vacation for a month. It’s [...]
Damn You, Autocorrect: Bringing Writerly Mortification to the Masses
When those pesky demons get into the phone, the results are both embarrassing and (for once, literally) laugh-out-loud funny.
