Archive for June, 2011
Friday, June 24, 2011 by Alicia
The summer solstice is upon us, and I am in drippy, humid New York City, visiting family. My nephew’s cologne sits on the bathroom sink, begging to be spritzed. Weekend by Burberry: it smells of cut grass and grapefruit and vodka tonics. Or is it vodka gimlets? I cast a gimlet eye on 21-year-olds feeling [...]
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Tags: gimlet, gimlet eye, word lovers
Posted in The Word Lovers' File | No Comments »
Tuesday, June 21, 2011 by Keven
Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of [...]
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Tags: Alabama, case studies, creepy uncle, cummerbund, email, marketing collateral, self-marketing, subject lines, summer, weddings, white papers
Posted in Off Hours | No Comments »
Friday, June 17, 2011 by Lisa S.
Your Highness: I have a confession to make: I live in fear of the semicolon. As phobias go, I know it could be worse. I could have an aversion to, say, spiders, or maybe conference calls or my BlackBerry. Which would really be unfortunate, since I work in marketing. Anyway. I’m tired of worrying about [...]
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Tags: comma, copywriting, email, grammar, list, lists, period, punctuation, semicolon, style, typos, writing
Posted in Ask the Grammar Queen | No Comments »
Monday, June 13, 2011 by Bobbie
3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latte it also hit me that hiring a copywriter, like me, [...]
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Tags: B2B copywriting, white paper, marcomm, rewriting, creative strategy, freelance writer, marketing communications, white paper, work flexibility
Posted in Beyond the Style Guide | No Comments »