Archive for June, 2011

Word of the Season: Gimlet

The summer solstice is upon us, and I am in drippy, humid New York City, visiting family. My nephew’s cologne sits on the bathroom sink, begging to be spritzed. Weekend by Burberry: it smells of cut grass and grapefruit and vodka tonics. Or is it vodka gimlets? I cast a gimlet eye on 21-year-olds feeling [...]

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How to Maximize Self-Marketing Opportunities at Family Weddings

Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of [...]

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Never Fear the Semicolon

Your Highness: I have a confession to make: I live in fear of the semicolon. As phobias go, I know it could be worse. I could have an aversion to, say, spiders, or maybe conference calls or my BlackBerry. Which would really be unfortunate, since I work in marketing. Anyway. I’m tired of worrying about [...]

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It’s 3pm—Do You Know Where Your Copywriter Is?

3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latte it also hit me that hiring a copywriter, like me, [...]

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Welcome to My Day

Be forewarned: you might need a triple-espresso to read this post. I am the scepter-wielding queen of packing 100 things (none of which will change the world, mind you) into an average workday! Go ahead, it’s OK. Load up on the caffeine, don your trendiest safety goggles—these are perfect—and we’re off. *** A warm body [...]

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