Many marcomm professionals will feel compelled to grab the latest business gospel as vacation reading this summer. But as passionate, creative thinkers, they also should consider dropping a few of these titles into their beach bags.
Archive for July, 2011
So a Copywriter, a Carpenter, and a Chiropractor Walk Into a Bar…
Is it a stretch to see parallels between shingling a wall and writing copy? You be the judge.
Confessions of a Telecommuter: The Future of Work
Are you telecommuting yet? Why not? Our intrepid field correspondent, Autodesk’s Valerie Ashe, reports on the perils and pleasures of bringing ALL your work home with you.
It’s Summer. Is it OK to Slack Off?
If you were hoping for a light and fluffy summer blog post, it’s not coming from me. Yes to a little glass of icy cold rosé a bit earlier in the day. Yes to pool time and a big floppy glam sun hat and chasing the kids through the sprinklers. But NO, NO, NO! It [...]
Want to Make Reading More Fun for Your Kids? Ease Off.
You can lead a horse to water, but you can’t force a first-grader to love reading…until you let her find her own way.
