Archive for September, 2011

Thanks, Mr. Rooney, for 70 Years of Great Communication

Andy Rooney knows how to get a message across to millions of people. Like a brown paper bag, his delivery style is plain and simple, but highly effective. On Sunday, October 2, the 92-year-old Mr. Rooney will retire after 70 years of working in journalism and more than 30 years of delivering commentaries and essays [...]

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A Stranglehold on Mindshare, with Compound Interest

Business-speak seems to spawn imaginative metaphorical meanings for compound words. We have turnkey solutions to bandwidth issues and roadmaps to implementing backend gateways; we have sales pipelines and streamlined workflows and software toolkits and downstream upsells. Lately, we have been seeing some compound word metaphors that leave even Content Bureau eggheads with a bit of a headache…

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My Smartphone Love Affair

Swept off her feet by a sexy smartphone, this Content Bureau designer wonders how long it will be until she’s replaced by a newer model …

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Typos of Death

There are just some typos you can’t forget – even if you want to.

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Voice in a Changing World

Is it appropriate to alter the timbre of your corporate voice on your company’s website, social media sites, and other channels? Absolutely.

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A Procrastination Tool for Any Communicator: PassiveAggressiveNotes.com

The old adage “Write what you mean” does not apply to the communications featured on this website, one of the author’s favorite online procrastination tools (next to shoe shopping, of course) …

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9/11: No Language Legacy? NPR Commentary

It has been 10 years since the 9/11 terrorist attacks. While memories last long, the attack’s impact on our language has been surprisingly ephemeral. Linguist Geoff Nunberg reflects on how 9/11 dramatically changed our world, but not our vocabulary, on NPR’s Fresh Air: Linguist Geoff Nunberg on 9/11 Language Legacy

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Commenting on a Corporate Blog: Making Your Digital Two Cents Count

Commenting on corporate blogs is easy. Writing constructive and accurate posts? That’s more complicated. But the reward for taking a thoughtful approach to commenting will be words you’ll be glad to see live on in digital eternity …

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My Social Media Addiction

In her last post, Stacy (Content Bureau head honcho) claimed she would be 100% offline during the sacrosanct month of August (she’s part French and all francophile). But addiction (to social networking) is a tough thing to conquer.

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