Archive for February, 2012

How to Make Leap Day Last All Year

Happy Leap Day! As you’ve noticed, Leap Day happens but once every four years. It’s an “extra” day—a day we may very well forget until it’s nearly upon us. And when it arrives, it seems to throw off the rhythm of the week, and the month. Most of us are commemorating this special day by [...]

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The Beauty of an iPDF

Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content [...]

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Ideas for Valentine’s Day Procrastinators (or Those Who Otherwise Failed to Impress)

Valentine’s Day has already passed, but if that Whitman’s Sampler or bouquet of red roses didn’t win the affection of your sweetheart, it might be because your gift lacked creativity. (Consider that the aforementioned “gifts” can be purchased at the same place where you gas up your car.) But thanks to the Internet, you can [...]

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I Am Madly in Love …

… with my job. And this is no casual fling, people. It’s been 12 years, and I am more smitten today than I was the day I left that big, rich, extremely attractive, and powerful consulting firm that had previously swept me off my feet. Here to explain this mad folly are two genius, rock [...]

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Shades of Spam

Microsoft recently coined a new term that has put marketers on notice: graymail. Graymail is meant to describe the email that falls in that nebulous region between legitimate messages and outright spam: newsletters, updates, deals, invites, and the like. It’s basically all the things we as consumers (often unknowingly) subscribe to when buying or signing [...]

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Terribly, Awfully, Dreadfully, Frightfully …

Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling. So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion: • The Content [...]

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