Archive for February, 2012
Tuesday, February 28, 2012 by Keven
Happy Leap Day! As you’ve noticed, Leap Day happens but once every four years. It’s an “extra” day—a day we may very well forget until it’s nearly upon us. And when it arrives, it seems to throw off the rhythm of the week, and the month. Most of us are commemorating this special day by [...]
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Tags: brainstorming, leap day, leap year, marketing
Posted in Off Hours | 1 Comment »
Thursday, February 23, 2012 by Ruth
Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content [...]
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Tags: Autodesk, B2B marcomm, Content Bureau, copywriting, infographics, iPDF, marcomm assets, playbook, SAP, thought leadership
Posted in The Business of Copywriting | No Comments »
Sunday, February 19, 2012 by Chris
Valentine’s Day has already passed, but if that Whitman’s Sampler or bouquet of red roses didn’t win the affection of your sweetheart, it might be because your gift lacked creativity. (Consider that the aforementioned “gifts” can be purchased at the same place where you gas up your car.) But thanks to the Internet, you can [...]
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Posted in The Business of Copywriting | No Comments »
Tuesday, February 14, 2012 by Stacy
… with my job. And this is no casual fling, people. It’s been 12 years, and I am more smitten today than I was the day I left that big, rich, extremely attractive, and powerful consulting firm that had previously swept me off my feet. Here to explain this mad folly are two genius, rock [...]
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Tags: Content Bureau, copywriting, defining happiness, Forshay, happiness, Jennifer Aaker, job satisfaction, love for job, love for work, marketing communications, Sally Thornton, Stanford, The Dragonfly Effect, Valentine's Day
Posted in The Business of Copywriting | 2 Comments »
Friday, February 10, 2012 by Todd
Microsoft recently coined a new term that has put marketers on notice: graymail. Graymail is meant to describe the email that falls in that nebulous region between legitimate messages and outright spam: newsletters, updates, deals, invites, and the like. It’s basically all the things we as consumers (often unknowingly) subscribe to when buying or signing [...]
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Tags: Content Bureau, email filtering, email newsletters, graymail, hotmail, marketing, marketing collateral, microsoft, spam filtering
Posted in The Business of Copywriting | 1 Comment »
Friday, February 3, 2012 by Stacy
Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling. So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion: • The Content [...]
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Tags: adverbs, Content Bureau, high-quality design services, marketing communications, marketing copywriting, record year, venture capital
Posted in The Business of Copywriting | No Comments »