The New Yorker recently featured an article by Jonah Lehrer called “Groupthink,” subtitled “The brainstorming myth.” To some, it will come as no surprise to learn “It doesn’t work.” That’s the pronouncement from academia (Yale, Washington U, Northwestern, Berkeley, Harvard), which has studied the classic good-vibes-only brainstorm technique originated by Alex Osborn, a partner in [...]
Archive for March, 2012
The Content Bureau “Rave of the Month” Is …
Friends, I’m going to let you in on a little Content Bureau secret. It’s called “The Rave Report,” and it is magic—the type of magic described by the genius Sally Thornton in my Valentine’s Day post. It puts a happy pink glow over one’s day, and makes work feel like sunshine. Our team delivers draft [...]
