Archive for June, 2012

Maira Kalman: A Love Letter

Dear Maira, Is it OK if I call you Maira? Because I love you so. I love Benjamin Franklin’s fur hat, and your paintings of the hole punches and rubber bands and cherry trees, the one with the sea of flags and the one with Herman Melville eating a fried egg. I love all the [...]

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To Kindle or Not to Kindle?

I liked the concept right from the start: Buy books in seconds. Download books in seconds. Carry books with you – weightlessly—wherever you go. There’s no getting around it: the Kindle is hot. It’s the world’s largest bookstore, but without the need to herd two little kids across a dangerous parking lot. And did you [...]

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It’s So Easy to Be a Marketing Rock Star

Life is filled with tricky decisions. 54% or 72% cacao? Brick or fire-engine red lipstick? Miette, Chantal Guillon, or La Boulange macarons—all in Hayes Valley? The choices can be overwhelming, really. Fortunately, it is very easy to choose the Content Bureau for all your B2B marketing copywriting needs. And there is a foolproof method for [...]

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Substance Over Style

The 2012 print edition of The Associated Press Stylebook has been published. This news may have passed with little fanfare outside the world of publishing and editing but it’s a cause for rejoicing among some of us here at the Content Bureau. The AP Stylebook is nothing less than the bible of editorial resources. You [...]

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