Terribly, Awfully, Dreadfully, Frightfully …

Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling.

So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion:

• The Content Bureau grew 32 percent in 2011, celebrating another record year

• We are incredibly delighted to call Autodesk, PayPal, and SAP our three largest clients

• Though marketing copywriting remains our key differentiator, more clients are enjoying our high-quality design services. We saw huge growth in iPDF and Flash—and even PowerPoint

• Our new venture capital line of business has gone through the roof, with clients like ABS Capital, JMI Equity, and Sequoia Capital choosing us to write high-profile investor materials

• Our team has grown to include 25 fantastically talented and experienced writers, editors, and designers, plus the finest account management and administrative professionals in the marketing communications industry

I’m so terribly proud.

 

 

Stacy runs the Content Bureau.

Appropriated* Word of the Month: Velleity

Ever since I won the weekly Vocabulary Bee four weeks running in fourth grade, I’ve been pretty smug about my conversance with lexical arcana. So, I was impressed when *Thinkmap Visual Thesaurus introduced me to a new and tasty word, velleity: Wishy-Washy Word of the Day: velleity You know all those things that you’ve always [...]

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Ear Training for Copywriters, Courtesy Uncle Walt and Aunt Emily

Many writers cite Walt Whitman and Emily Dickinson as the mother and father of contemporary poetry – or perhaps more accurately, as its queer, brilliant aunt and uncle. The two writers may at first seem to have little in common—Whitman is as expansive as Dickinson is compressed, as wild as she is precise. But they [...]

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Four Simple New Year’s Resolutions for Marcommers

Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s resolution. But if you work in marcomm, you can always [...]

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Why Infographics Work

Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear typography lead us in and boldly declare the theme of the story. The [...]

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That Small, Sticky Holiday Memory

As Malcolm Gladwell so aptly noted in his book, The Tipping Point, it’s the sticky stuff that matters. And I have a thrilling, extra-sticky holiday memory to share. Picture it: My family and my amazing English in-laws were sitting down to a Boxing Day meal at our local Chinese restaurant. We eat a lot of [...]

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Word of the Season: Tradition (as in: Ramos Gin Fizz)

You can’t swing a dead sprig of mistletoe these days without coming across a witty disquisition on holiday-season language (my favorite so far: see below*, but only after you’ve read mine). Never one to compete with the experts, I am taking, instead, very broad aim at a very broad term: tradition. And then, because nobody [...]

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You Know When You’ve Been Tango’d

Who can forget my bullish prediction that purple would be a design trend in 2010? Well, as it happened, Pantone—the self-appointed “global authority on color”—respectfully disagreed, giving their nod to Turquoise instead. To be fair, Pantone’s picks tend to lean toward fashion, home, and cosmetics. (This year’s shade—Honeysuckle—is likely a bit too pretty-in-pink for that [...]

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Gifts for an English Buff

English buffs are a breed apart from just plain readers. True lovers of language relish wordplay. They’ve alienated all but the most accomplished Scrabble players from their circle of friends. Finding a typo in a bestseller (misspelled words in newspapers constitute child’s play for these grammar goons) leaves them feeling both superior and a little [...]

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Five Ways to Triple Holiday Stress

Ah, the holidays. Family. Friends. High spirits. Wassailing. I could spend hours waxing nostalgic about snowy driveways and the clip-clop of hooves, but then I’d only be ignoring the jittery, strung-out elephant in the room: stress. Hard as it may be to believe, some folks actually find the holidays stressful. Now, it would be all [...]

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