Friday, February 3, 2012 by Stacy
Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling.
So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion:
• The Content Bureau grew 32 percent in 2011, celebrating another record year
• We are incredibly delighted to call Autodesk, PayPal, and SAP our three largest clients
• Though marketing copywriting remains our key differentiator, more clients are enjoying our high-quality design services. We saw huge growth in iPDF and Flash—and even PowerPoint
• Our new venture capital line of business has gone through the roof, with clients like ABS Capital, JMI Equity, and Sequoia Capital choosing us to write high-profile investor materials
• Our team has grown to include 25 fantastically talented and experienced writers, editors, and designers, plus the finest account management and administrative professionals in the marketing communications industry
I’m so terribly proud.
Stacy runs the Content Bureau.
Tags: adverbs, Content Bureau, high-quality design services, marketing communications, marketing copywriting, record year, venture capital
Posted in The Business of Copywriting | No Comments »
Wednesday, January 25, 2012 by Alicia
Ever since I won the weekly Vocabulary Bee four weeks running in fourth grade, I’ve been pretty smug about my conversance with lexical arcana. So, I was impressed when *Thinkmap Visual Thesaurus introduced me to a new and tasty word, velleity: Wishy-Washy Word of the Day: velleity You know all those things that you’ve always [...]
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Tags: resolutions, thesaurus, velleity
Posted in The Word Lovers' File | No Comments »
Friday, January 20, 2012 by Lisa S.
Many writers cite Walt Whitman and Emily Dickinson as the mother and father of contemporary poetry – or perhaps more accurately, as its queer, brilliant aunt and uncle. The two writers may at first seem to have little in common—Whitman is as expansive as Dickinson is compressed, as wild as she is precise. But they [...]
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Tags: copy editing, copywriting, Dickinson, Emily Dickinson, flow, meter, poem, poetry, reading, rhythm, sentence, style, Walt Whitman, Whitman, writing
Posted in Off Hours | 1 Comment »
Wednesday, January 18, 2012 by Keven
Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s resolution. But if you work in marcomm, you can always [...]
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Tags: adjectives, marcomm, marketing collateral, new year's resolutions, twitter
Posted in Off Hours | 1 Comment »
Friday, January 13, 2012 by Masha
Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear typography lead us in and boldly declare the theme of the story. The [...]
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Tags: call and response, call to action, design tools, graphics, high-impact designs, infographics, USAID
Posted in Techy Designer | No Comments »
Friday, January 6, 2012 by Stacy
As Malcolm Gladwell so aptly noted in his book, The Tipping Point, it’s the sticky stuff that matters. And I have a thrilling, extra-sticky holiday memory to share. Picture it: My family and my amazing English in-laws were sitting down to a Boxing Day meal at our local Chinese restaurant. We eat a lot of [...]
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Tags: genius children, identifying typos, perfect in-laws, sticky bliss, typo on chopsticks wrapper
Posted in Off Hours | No Comments »
Thursday, December 22, 2011 by Alicia
You can’t swing a dead sprig of mistletoe these days without coming across a witty disquisition on holiday-season language (my favorite so far: see below*, but only after you’ve read mine). Never one to compete with the experts, I am taking, instead, very broad aim at a very broad term: tradition. And then, because nobody [...]
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Tags: gin fizz, Ramos gin fizz
Posted in The Word Lovers' File | 1 Comment »
Tuesday, December 20, 2011 by Todd
Who can forget my bullish prediction that purple would be a design trend in 2010? Well, as it happened, Pantone—the self-appointed “global authority on color”—respectfully disagreed, giving their nod to Turquoise instead. To be fair, Pantone’s picks tend to lean toward fashion, home, and cosmetics. (This year’s shade—Honeysuckle—is likely a bit too pretty-in-pink for that [...]
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Posted in Techy Designer | No Comments »
Friday, December 16, 2011 by Lisa Z.
English buffs are a breed apart from just plain readers. True lovers of language relish wordplay. They’ve alienated all but the most accomplished Scrabble players from their circle of friends. Finding a typo in a bestseller (misspelled words in newspapers constitute child’s play for these grammar goons) leaves them feeling both superior and a little [...]
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Tags: book lovers, Chicago Manual of Style, Christopher Hitchens, Elements of Style, gifts for English buffs, Powell's Oregon, Strunk and White, Trivial Pursuit
Posted in Off Hours | No Comments »
Friday, December 9, 2011 by Keven
Ah, the holidays. Family. Friends. High spirits. Wassailing. I could spend hours waxing nostalgic about snowy driveways and the clip-clop of hooves, but then I’d only be ignoring the jittery, strung-out elephant in the room: stress. Hard as it may be to believe, some folks actually find the holidays stressful. Now, it would be all [...]
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Tags: Christmas, holiday, stress, tips, wassailing
Posted in Off Hours | No Comments »