When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting [...]
Author Archive: Allison
Food for Thought: Snacks We (and our Brains) Love
Writers are notorious noshers, especially those who work within striking distance of the kitchen, as do many of our Content Bureau team. What we eat and drink can profoundly affect our mental capacities—caffeine and chocolate are only the most obvious examples. To research this phenomenon, I asked my Content Bureau colleagues what they reach for [...]
