Author Archive: Chris
Friday, December 2, 2011 by Chris
I am a “word” person, as opposed to a “picture” person. I can use words to describe a beautiful thing that I have seen, but in spite of years of effort, I can’t take a decent photo that captures what I can see in my mind’s eye—and forget about sketching or painting. I am the [...]
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Tags: copy, SEO, word cloud
Posted in The Word Lovers' File | No Comments »
Monday, May 23, 2011 by Chris
A few years ago, teaching a class on business writing to young PR professionals, I explained that emoticons or “smileys” had no place in emails to clients. Too cute, too casual, too lazy, I lectured. Now, smileys have crept into my own client emails to a somewhat embarrassing degree. I’m caught between the desire to [...]
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Posted in The Business of Copywriting | 1 Comment »
Tuesday, February 22, 2011 by Chris
Before Kindle: A few months ago, I was on an airplane reading my old-timey paperback, while the woman next to me read her Kindle. The flight attendant walked by and asked her to turn off her Kindle, in accordance with the ban on electronic devices during takeoff and landing. I wanted to smugly wave my [...]
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Tags: books, Kindle, reading
Posted in Off Hours | No Comments »
Tuesday, December 21, 2010 by Chris
If a Christmas tree figures into your holiday décor, consider adding a bit of wordsmithing flavor to your ornament collection with a miniature Chicago Manual of Style guide. The creative folks at CMOS have crafted this downloadable teensy guide to adorn your tree (or Festivus pole, as the CMOS editors suggest), complete with miniscule text [...]
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Tags: Chicago Manual of Style, CMOS, editing, editors, wordsmithing
Posted in Beyond the Style Guide | 1 Comment »
Tuesday, November 30, 2010 by Chris
As our fingers fly across our smartphones, we’ve developed a shorthand way to dash off messages without spending too much time on the finer points of spelling and grammar. “C U later” and “gr8” substitute for actual language when we’re communicating via the small screen. Makes you wonder what the great writers would have done [...]
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Tags: grammar, smartphones, spellcheck, spelling, typos
Posted in Beyond the Style Guide | 2 Comments »
Monday, September 27, 2010 by Chris
The trouble with writing blog posts is you need to unlearn some of the skills for creating polished written communication that have taken you years to hone. A sense of casualness, or a bit of an “I just dashed this off on my way to a meeting” mood, is what readers expect from blogs. Posts [...]
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Tags: blogging, blogs, executive communications
Posted in How to Write a Great… | 1 Comment »
Thursday, July 15, 2010 by Chris
If you’ve ever flown Southwest Airlines, you know that their corporate image is about having fun and embracing the inner goofball, while seriously and professionally moving you from point A to B. Witness the singing flight attendants, the gate agents that crack bad jokes, and the former CEO who challenged a competing exec to an [...]
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Tags: blogs, executive communications
Posted in Writing We Love | No Comments »
Friday, June 4, 2010 by Chris
The problem with CEO blogs, said marketing guru Seth Godin several years ago, is that they rarely have the qualities that make for engaging reading: candor, urgency, timeliness, pithiness, and controversy. “Does this sound like a CEO to you?” Godin asked. Well, no—for the most part, executive blogs are pure vanilla, and at worst, simply [...]
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Tags: blogs, executive communications
Posted in The Business of Copywriting | No Comments »