It’s spring, the season of new beginnings. And with the economy and employment picture also exhibiting signs of renewal, many marketers’ thoughts are now turning to finding a new job or upgrading their current position. If you’re among them, and haven’t run the job search gauntlet for a while, keep the following tips in mind before shooting [...]
Author Archive: Kate
The Art of Blurbing
They’re everywhere. Book jackets, of course, and ads for movies—but also, unlikely places, such as cereal boxes and sides of buses. Twitter is essentially built on them. Yes, we are surrounded by blurbs—short (usually), glowing reviews or micro-stories lauding this, that, or the other. When flooded with this many “inputs,” as a tech-y friend of [...]
Writing Titles That Hook the Reader
Those first six or seven words on the cover can be the hardest part of writing! To make sure readers keep reading, we need snappy, ultra-compelling titles and sub-headlines that are also relevant, informative, and comply with corporate branding guidelines. Stuck in a rut? Here are some tips for getting out. . .
Commenting on a Corporate Blog: Making Your Digital Two Cents Count
Thursday, September 8, 2011 by Kate
Commenting on corporate blogs is easy. Writing constructive and accurate posts? That’s more complicated. But the reward for taking a thoughtful approach to commenting will be words you’ll be glad to see live on in digital eternity …
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Tags: commenting on blogs, corporate blogging, corporate blogs, First Amendment
Posted in Beyond the Style Guide | 1 Comment »