Author Archive: Lisa Z.
Wednesday, February 16, 2011 by Lisa Z.
The first thing to know about Facebook (FB) is that most FB thirteen-year-olds are actually eleven or ten … even nine (especially if they’re child number three and no one is paying attention anymore). Getting a FB page is a bonafide rite of passage, complete with celebratory input (no gifts, please) from far-flung relatives. “Welcome [...]
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Posted in The Business of Copywriting | No Comments »
Thursday, December 9, 2010 by Lisa Z.
Writing a thank-you note has long been perceived as a chore, especially painful for children, who don’t understand that civilization just might fall apart without such social niceties. It can seem like a race to get to the part where you sign your name (with great flair and panache, of course). Phew, you think, one [...]
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Tags: thank you, thank-you note, thank-yous
Posted in How to Write a Great… | 1 Comment »
Friday, November 26, 2010 by Lisa Z.
We all love our holiday traditions, be they Black Friday sales, polishing up the menorah, or, as in my household, trudging into the Bureau of Land Management forest up in the foothills to find the perfect tree, only to forget the tree-cutting permit and get the truck stuck in the icy mud. As dedicated traditionalists, [...]
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Tags: Appeal letters, bulk mailing, Direct appeal letters, Direct mail, Donors, Fundraising, Holidays, Letter writing, Santas
Posted in How to Write a Great… | No Comments »
Tuesday, November 24, 2009 by Lisa Z.
Crafting a compelling direct appeal letter is all about timing, tone, and attention to detail. Take your basic Letter to Santa. Sure, you could crank it out on mom’s PC to show St. Nick how clever you are (and, therefore, worthy of his attention) by: Ramping your wish list up visually with your fave font, [...]
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Tags: Appeal letters, Bulk mailings, Direct appeal letters, Direct mail, Donors, Fundraising, Holidays, Letter writing, Santa
Posted in How to Write a Great… | No Comments »