Is it appropriate to alter the timbre of your corporate voice on your company’s website, social media sites, and other channels? Absolutely.
You can lead a horse to water, but you can’t force a first-grader to love reading…until you let her find her own way.
The deadline approaches, but words won’t dislodge and tumble onto your screen. You’re juiced up on caffeine and your favorite writing music has been playing for hours. The sum total of three hours of “work”: one crappy sentence. Oh dear, what can you do? I can only tell you what works for me…most of the [...]
Your annual user conference starts in two weeks. You’ve packed glossy brochures in cozy boxes. Printed thousands of badges. Reserved buckets of ice for your nightly foot-soaking. And to chronicle the big event on your company blog, you have your very own ghost eager to haunt the conference halls. Let’s call him Bob. To be [...]
If your writers have ever written a wiki, they’ve probably done battle with the wiki editors. I’m convinced they post their objections gleefully. Writing wikis for a company or a product is particularly tricky—if your writers don’t tread carefully, they’ll likely get whapped with “This article is written like an advertisement. Please help rewrite this [...]
The ocean captivates, its countenance fickle. Now darkness. Cold, frothy giants pound in unrelenting rhythm, giving no purchase to board or fin. Now light. A twinkling surface throwing back the glow of sun, a glassy caress of warm water—then a clean line easily discovered after a smooth drop in. Surfing that roiling, infinitely faceted sea [...]