Infographics are a powerful design tool. They soar into a realm where bar charts, pie charts, and raw data can never travel: instantaneous emotional connection. Let’s look at an example from USAID (below). At first glance, the poster’s strong symbols and clear typography lead us in and boldly declare the theme of the story. The [...]
Author Archive: Masha
My Smartphone Love Affair
Swept off her feet by a sexy smartphone, this Content Bureau designer wonders how long it will be until she’s replaced by a newer model …
Keywords Can Help Your Designer Choose the Perfect Imagery
When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: [...]
In Defense of Pie Charts in the Real World
Absolutely! I agree with our earlier post, Ideas Without Words—or Pie Charts. Information is beautiful in charts like Caffeine and Calories. I would use this or a similar treatment each and every time the client says: “Designer, go forth with this here unlimited budget and a whenever deadline, and just… CREATE!” Alas, the world of [...]
