Designers—just like everybody else in the world—love to work with products we hold close to our hearts. Consider me more than pleased that olive oil, wine, chocolate fudge, and vodka are among the ‘food’ items we’ve had the chance to play with at our San Francisco design studio, 300FeetOut. Many of our food clients are [...]
Author Archive: Partner
Bring Local Flavor to Your Marketing Campaigns With Transcreation
How do you ensure that your campaign maintains the impact of the original without having to launch new creative in each market? This is where marketing “transcreation” comes into play. Transcreation is a freer form of translation, closer to copywriting. The result is a text that’s linguistically and culturally adapted for specific countries and/or regions, be it for Latin America, Africa, Europe or even local U.S. Hispanic markets.
Never Go Shopping Without a List
… And never build a website without a list of content. At Crowded Ocean, we specialize in helping startups through their first year of marketing, so we like to give our startup clients a “to do” list to help build a content plan. That content must support their goals—whether that’s increasing inbound traffic, converting leads [...]
Name Brands: Not Just for Consumers Anymore
Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing system that makes it seem as if everyone participating in a virtual meeting is actually in the same room. Cisco TelePresence is a B2B brand—at least, it started out as one when [...]
