Last June, in “It’s So Easy to Be a Marketing Rock Star,” I described a “foolproof method for getting incredible value from the Content Bureau on virtually any project.” In this post, I’ll share best practices for web copywriting projects, in particular. Web projects are unique in that our clients often use different resources for [...]
Author Archive: Stacy
Be Yourself at Work
A beloved French boss, Bernard Miquel, gave me the best piece of business advice I have ever received: “If you can’t be yourself at work, change jobs.” When he shared this tidbit of wisdom, I was a twenty-something American in Paris, aspiring (pushing! shoving!) to move from customer service to sales in the shipping container [...]
Closed Loop Slims Down for 2013
Super skinny? Sounds like jeans. But this is a B2B marketing blog—notice how we snuck that key phrase in there?— so we’re talking today about a rock star Content Bureau agency partner narrowing its service offerings to focus on what it does best. Stacy interviews Lance Loveday, CEO of online experience consulting firm, Closed Loop. [...]
Content Bureau Credits: to Share, or Not to Share?
Surprise! You’ve just received an email saying that you have a credit with the Content Bureau. It’s a nice problem to have, n’est-ce pas? Except that you are now wracked by guilt. When you opened the PO for that project that went under budget, and for which you now have a credit, you were in [...]
When TMI Is Absolutely, Perfectly, the Right Amount of Information
On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. [...]
How to Run a Great Corporate Blog
Blogging is fun! Running a high-quality corporate blog, however, is a huge pain in the a$$ (and expensive, too). It should be. Your corporate blog may be your single most important marketing asset, after your search-engine-optimized website. Chances are, your posts land in front of your best customers more frequently than your best salespeople. Your [...]
A Fabulous New Word Can Make My Whole Day
I dare you to say this really fast: “Kardashianization, Kardashianization, Kardashianization.” Ha! Aren’t you now in the greatest mood ever? Being a “wordie” can be an affliction. Just yesterday, I had to admit on a PTA conference call (yes, those do exist) that misplaced apostrophes and missing hyphens in one of our fundraising communications were, [...]
It’s So Easy to Be a Marketing Rock Star
Life is filled with tricky decisions. 54% or 72% cacao? Brick or fire-engine red lipstick? Miette, Chantal Guillon, or La Boulange macarons—all in Hayes Valley? The choices can be overwhelming, really. Fortunately, it is very easy to choose the Content Bureau for all your B2B marketing copywriting needs. And there is a foolproof method for [...]
Content Bureau Hiring Key Account Manager
To my trusted network—I am looking for a seasoned account management contractor to support strong growth at our high-quality Bay Area-based copywriting agency. The ideal candidate will be someone you know personally and can very highly recommend. We want perfection! This person will be on the front lines, working directly with our top clients, team [...]
