Author Archive: Stacy
Tuesday, April 30, 2013 by Stacy
Last June, in “It’s So Easy to Be a Marketing Rock Star,” I described a “foolproof method for getting incredible value from the Content Bureau on virtually any project.” In this post, I’ll share best practices for web copywriting projects, in particular. Web projects are unique in that our clients often use different resources for [...]
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Tags: copywriting agency, copywriting resource, editorial guidelines, multi-asset marcom projects, SEO guidelines, style guide, The Content Bureau, web copy, web copywriting agency, web copywriting firm, web copywriting project, web copywriting resource
Posted in The Business of Copywriting | No Comments »
Monday, March 11, 2013 by Stacy
A beloved French boss, Bernard Miquel, gave me the best piece of business advice I have ever received: “If you can’t be yourself at work, change jobs.” When he shared this tidbit of wisdom, I was a twenty-something American in Paris, aspiring (pushing! shoving!) to move from customer service to sales in the shipping container [...]
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Tags: Bernard Miquel (genius), Content Bureau group hug, I love my job., Marissa Mayer (not so genius), outstanding marketing copywriting services, The Business of Copywriting, unique marketing copywriting, very best copywriting agency, very best editors, very best graphic designers, very best writers, virtual collaboration, virtual copywriting agency
Posted in The Business of Copywriting | 3 Comments »
Monday, January 28, 2013 by Stacy
Super skinny? Sounds like jeans. But this is a B2B marketing blog—notice how we snuck that key phrase in there?— so we’re talking today about a rock star Content Bureau agency partner narrowing its service offerings to focus on what it does best. Stacy interviews Lance Loveday, CEO of online experience consulting firm, Closed Loop. [...]
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Tags: B2B marketing blog, Closed Loop, Content Bureau, Lance Loveday, landing experience optimization, landing page optimization, lead gen, LXO, mobile optimization, online experience consulting, search engine marketing, SEM, Stacy Crinks, The Business of Copywriting, user experience, UX
Posted in Partner Posts | No Comments »
Tuesday, December 4, 2012 by Stacy
Surprise! You’ve just received an email saying that you have a credit with the Content Bureau. It’s a nice problem to have, n’est-ce pas? Except that you are now wracked by guilt. When you opened the PO for that project that went under budget, and for which you now have a credit, you were in [...]
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Tags: credits, marcomm, marketing asset, marketing bill of materials, marketing budget, marketing collateral, marketing communications, marketing plan, The Business of Copywriting, The Content Bureau, “big-wow” asset
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Wednesday, November 7, 2012 by Stacy
On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. [...]
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Tags: Avon Walk, consumer packaged goods, executive summary, global supply chain, interactive pdf, long documents, long marketing asset, Lululemon, marcom, PowerPoint deck, PPM, private equity, private placement memorandum, process document, The Business of Copywriting, The Content Bureau, TMI, too much information, venture capital, white paper
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Wednesday, September 5, 2012 by Stacy
Does V-I-D-E-O spell apocalypse for the written word? Do wordies like us fear and loathe it? Totally not. We heart video—especially when it’s accompanied by gorgeous copy. In this post, Stacy interviews Sarah Bott, VP Sales of Zooppa (pictured below), the world’s largest source of user-generated advertising. Stacy: Sarah, why is user-generated video so hot [...]
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Tags: alignment marketing., B2B corporate message, B2B web content, Content Bureau, crowdsourcing video content, global B2B tech marketing, global financial services marketing, gorgeous copy, marketing communications, Sarah Bott, user-generated advertising, user-generated video, video content, web content, Zooppa
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Friday, August 3, 2012 by Stacy
Blogging is fun! Running a high-quality corporate blog, however, is a huge pain in the a$$ (and expensive, too). It should be. Your corporate blog may be your single most important marketing asset, after your search-engine-optimized website. Chances are, your posts land in front of your best customers more frequently than your best salespeople. Your [...]
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Tags: blog guidelines, blog management, blog posts, bloggers, corporate blog, The Business of Copywriting, The Content Bureau
Posted in The Business of Copywriting | 1 Comment »
Wednesday, August 1, 2012 by Stacy
I dare you to say this really fast: “Kardashianization, Kardashianization, Kardashianization.” Ha! Aren’t you now in the greatest mood ever? Being a “wordie” can be an affliction. Just yesterday, I had to admit on a PTA conference call (yes, those do exist) that misplaced apostrophes and missing hyphens in one of our fundraising communications were, [...]
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Tags: Kardashianization, The Content Bureau, Vanity Fair, wordie geekiness, Writing We Love
Posted in Writing We Love | No Comments »
Thursday, June 7, 2012 by Stacy
Life is filled with tricky decisions. 54% or 72% cacao? Brick or fire-engine red lipstick? Miette, Chantal Guillon, or La Boulange macarons—all in Hayes Valley? The choices can be overwhelming, really. Fortunately, it is very easy to choose the Content Bureau for all your B2B marketing copywriting needs. And there is a foolproof method for [...]
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Tags: B2B marketing copywriting, Content Bureau, marketing asset, marketing rock star, Super SME, The Business of Copywriting
Posted in The Business of Copywriting | 1 Comment »