If you were hoping for a light and fluffy summer blog post, it’s not coming from me. Yes to a little glass of icy cold rosé a bit earlier in the day. Yes to pool time and a big floppy glam sun hat and chasing the kids through the sprinklers. But NO, NO, NO! It [...]
Author Archive: Stacy
Welcome to My Day
Be forewarned: you might need a triple-espresso to read this post. I am the scepter-wielding queen of packing 100 things (none of which will change the world, mind you) into an average workday! Go ahead, it’s OK. Load up on the caffeine, don your trendiest safety goggles—these are perfect—and we’re off. *** A warm body [...]
How to Write a Great Food Blog
In May the Content Bureau blog turns to a subject that we can all enthuse about ad infinitem: food. To kick off the May food raptures, Stacy interviews Amanda Haas, the lovely and talented founder of the acclaimed website and food blog, One Family One Meal. Stacy: Bless you, Amanda, for helping me with this [...]
The iPhone-Free Weekend
To kick off our splendid April blog theme, “Relax and Rejuvenate,” I offered to give up my iPhone for the weekend. I know, I know, everyone in NY is doing it. Yawn. The truth is, I am so relaxed I can hardly stand it. I feel like I’ve been on vacation for a month. It’s [...]
Surviving Conference Month
Surviving the OTHER March madness of sales/user/partner conferences and trade shows is a feat of stamina. Events consultant extraordinaire Jenny Shepherd lets us in on her survival trade secrets.
How to Write the Perfect Valentine
I have mixed feelings about valentines. Here’s why: A college friend’s boyfriend presented her with the creepiest Valentine’s Day gift ever: a clear wine bottle, label scrubbed off and replaced with his own charming creation entitled, “100 Mini Love Notes.” YES! This is true! Inside were…. one hundred itty bitty teeny weeny hand-inscribed love notes, [...]
Feeding the World With Good Grammar
An ingenious teacher uses a UN-sponsored online game to teach grammar–and philanthropy.
Happy 10th Anniversary to the Content Bureau!
Happy New Year to all, and Happy Birthday to the Content Bureau–our baby copywriting agency “all growed up.” Ten years ago, we were a tiny operation serving our first large tech client, PeopleSoft, and an assortment of small companies who loved our work—and kindly referred us to their friends. Here’s what a few of our early [...]
Storytelling is the New Black
Have you noticed how many recent Chanel couture campaigns were shot in exotic locations? Fashion has long been about storytelling, but what about B2B marcomm? Ask yourself: how would you prefer to receive information about a gadget you’re considering buying? Via a clever video clip that shows attractive people like you using the gadget, or a PowerPoint full of charts and graphs?
