Everyone in venture capital and private equity is familiar with private placement memorandums (PPMs)—perhaps all too familiar. Let’s face it: PPMs can be long, dry, and formulaic. They don’t have to be. At ABS Capital Partners, we aim to write PPMs that do more than just incorporate the necessary terms and conditions of a private [...]
"Client Posts" Archive
What do we know? Our rock star clients (see us bow down before them) are the ones texting product marketing and the field.
Yin and Yang in Marketing Planning
Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.
Confessions of a Telecommuter: The Future of Work
Are you telecommuting yet? Why not? Our intrepid field correspondent, Autodesk’s Valerie Ashe, reports on the perils and pleasures of bringing ALL your work home with you.
The Need for Seed
I chuckled when I read the “June To-Don’t List” in my June 2011 issue of Health magazine. Topping the list: growing your own food. The snippet explains, “We’re all for knowing where your eats come from, but it’s OK to let those who are good at growing things get their hands dirty if you’re better [...]
Take Your Show on the Road: Trade Show Success Secrets
Even in an economy of restricted travel and tightened expenses, the tried-and-true trade show is still a great way to initiate and build trusted relationships with long-term revenue-generating customers. Here are some battle-tested tips for wowing your audience at an industry event.
New Study Proves That Success is Exciting, Contagious
One of our job perks is occasionally to be swept up in “coattails excitement.” Our clients often call on us for help when they’ve got big things brewing—they’re launching a new product, expanding into a new market, or presenting a new idea that’s tricky to explain (or all of the above, as in the case [...]
A Little SEO Goes a Long Way
While doing research, I found myself perusing the websites of a number of B2B startups. Some sites were lovely, well written, and easy to navigate. Many weren’t. That didn’t surprise me. Some early stage startups aren’t ready to invest in a slick website and professional copywriting. But what did surprise me was how many startups [...]
Field Note #3: Put Your Content to the Test
In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, [...]
Field Note #2: What We Really Want From Marcomm
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.
