"Off Hours" Archive
Life beyond the keyboard.
Friday, January 20, 2012 by Lisa S.
Many writers cite Walt Whitman and Emily Dickinson as the mother and father of contemporary poetry – or perhaps more accurately, as its queer, brilliant aunt and uncle. The two writers may at first seem to have little in common—Whitman is as expansive as Dickinson is compressed, as wild as she is precise. But they [...]
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Tags: copy editing, copywriting, Dickinson, Emily Dickinson, flow, meter, poem, poetry, reading, rhythm, sentence, style, Walt Whitman, Whitman, writing
Posted in Off Hours | 1 Comment »
Wednesday, January 18, 2012 by Keven
Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s resolution. But if you work in marcomm, you can always [...]
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Tags: adjectives, marcomm, marketing collateral, new year's resolutions, twitter
Posted in Off Hours | 1 Comment »
Friday, December 9, 2011 by Keven
Ah, the holidays. Family. Friends. High spirits. Wassailing. I could spend hours waxing nostalgic about snowy driveways and the clip-clop of hooves, but then I’d only be ignoring the jittery, strung-out elephant in the room: stress. Hard as it may be to believe, some folks actually find the holidays stressful. Now, it would be all [...]
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Tags: Christmas, holiday, stress, tips, wassailing
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Friday, November 25, 2011 by Stacy
In the Writing We Love section of our blog, we usually devote our posts to the writing we love that is, you know, other people’s writing. So it’s a little embarrassing to admit that the writing I love right now is my very own writing—on my very own Amazon Wish List. I adore this new [...]
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Tags: Amazon wish list, Amazon.com, greed and lust
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Tuesday, October 25, 2011 by Keven
If you’re reading this blog, you probably work in marketing communications. Have you ever stopped and wondered what separates you from the spammers? When I say “spammers,” I’m not talking about well-meaning folks who may have once violated some technicality in the CAN-SPAM Act, purely by accident. I’m talking about the shady, deceptive, get-something-for-nothing crowd. [...]
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Tags: email, marcomm, spam, spammers
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Friday, October 21, 2011 by Alicia
Seasonality is a big deal in Northern California. We greedily anticipate the first Gravenstein apples, the olive crush, the almond blossoms, the salmon runs, the chanterelles under the oaks. Perhaps because there’s not all that much of a change of seasons around the San Francisco Bay, we fetishize the farmer’s market as our connection to [...]
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Tags: seasonal, seasonality, spiders
Posted in Off Hours | 1 Comment »