Super skinny? Sounds like jeans. But this is a B2B marketing blog—notice how we snuck that key phrase in there?— so we’re talking today about a rock star Content Bureau agency partner narrowing its service offerings to focus on what it does best. Stacy interviews Lance Loveday, CEO of online experience consulting firm, Closed Loop. [...]
"Partner Posts" Archive
If these agencies were anything less than completely brilliant, and their execs’ insights anything less than must-read-immediately, we’d call this section “free advertising.”
Managing a Massive, Multi-Asset Marcom Project? Be a Partner to Your Copywriting Agency for the Best Results
When clients hire the Content Bureau to manage their massive, multi-asset marcom projects, it’s their ongoing engagement that plays a key role in the project’s success. In this post, one of the Content Bureau’s beloved clients, Kerry Anne Rothe, Senior Manager of Communications at PayPal, shares tips for how clients should partner with their copywriting [...]
Yin and Yang in Marketing Planning
Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.
Food Is My Muse
Designers—just like everybody else in the world—love to work with products we hold close to our hearts. Consider me more than pleased that olive oil, wine, chocolate fudge, and vodka are among the ‘food’ items we’ve had the chance to play with at our San Francisco design studio, 300FeetOut. Many of our food clients are [...]
Trendy Trade Show Give-Aways 2011
Fun, interactive, digital gadgets are the trade show trend of the moment, along with colorful, eye-catching iPad covers and chargers. Our guest blogger, Valerie Sison from identity services firm Insight Resource Group, clues us in on the most coveted conference give-aways.
Bring Local Flavor to Your Marketing Campaigns With Transcreation
How do you ensure that your campaign maintains the impact of the original without having to launch new creative in each market? This is where marketing “transcreation” comes into play. Transcreation is a freer form of translation, closer to copywriting. The result is a text that’s linguistically and culturally adapted for specific countries and/or regions, be it for Latin America, Africa, Europe or even local U.S. Hispanic markets.
Never Go Shopping Without a List
… And never build a website without a list of content. At Crowded Ocean, we specialize in helping startups through their first year of marketing, so we like to give our startup clients a “to do” list to help build a content plan. That content must support their goals—whether that’s increasing inbound traffic, converting leads [...]
Name Brands: Not Just for Consumers Anymore
Have you been watching 30 Rock lately? Or The Office? CSI:NY? Heroes? If so, you probably know about Cisco TelePresence, a high-end videoconferencing system that makes it seem as if everyone participating in a virtual meeting is actually in the same room. Cisco TelePresence is a B2B brand—at least, it started out as one when [...]
