Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling. So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion: • The Content [...]
"The Business of Copywriting" Archive
The scoop on what we’re reading, writing, and talking about in marcomm.
How to Write a Great Voiceover
No question about it: video and animations are hotter than ever. You can post them on your site to highlight a product or service—or use them on YouTube and other social sites to connect with customers. And with the advent of smart phones with decent video cameras, it’s never been easier to make a quick [...]
Start Up a Customer Reference Program
Read our blog post for our friends at Crowded Ocean and learn the five essential contributors to success that can make customer reference programs for emerging companies more effective.
Wow! Where’d You Get That Cool Marcomm Asset?
Flash. Podcasts. iPDFs. Videos. These B2B marcomm asset trends (and emerging trends) can add some serious “oomph” to your messaging.
Be French! Stop Reading this Blog.
Parisians are so deliciously unpredictable—they will argue the opposite point of view just for fun, even if they completely agree with you; they wear oddball ensembles to express their unique personalities, then insist on wearing les Converse with every outfit—but I love the absolute predictability of their summer holiday schedules. “Le mois d’août” is sacred. [...]
It’s Summer. Is it OK to Slack Off?
If you were hoping for a light and fluffy summer blog post, it’s not coming from me. Yes to a little glass of icy cold rosé a bit earlier in the day. Yes to pool time and a big floppy glam sun hat and chasing the kids through the sprinklers. But NO, NO, NO! It [...]
Welcome to My Day
Be forewarned: you might need a triple-espresso to read this post. I am the scepter-wielding queen of packing 100 things (none of which will change the world, mind you) into an average workday! Go ahead, it’s OK. Load up on the caffeine, don your trendiest safety goggles—these are perfect—and we’re off. *** A warm body [...]
