Read our blog post for our friends at Crowded Ocean and learn the five essential contributors to success that can make customer reference programs for emerging companies more effective.
"The Business of Copywriting" Archive
The scoop on what we’re reading, writing, and talking about in marcomm.
Wow! Where’d You Get That Cool Marcomm Asset?
Flash. Podcasts. iPDFs. Videos. These B2B marcomm asset trends (and emerging trends) can add some serious “oomph” to your messaging.
Be French! Stop Reading this Blog.
Parisians are so deliciously unpredictable—they will argue the opposite point of view just for fun, even if they completely agree with you; they wear oddball ensembles to express their unique personalities, then insist on wearing les Converse with every outfit—but I love the absolute predictability of their summer holiday schedules. “Le mois d’août” is sacred. [...]
It’s Summer. Is it OK to Slack Off?
If you were hoping for a light and fluffy summer blog post, it’s not coming from me. Yes to a little glass of icy cold rosé a bit earlier in the day. Yes to pool time and a big floppy glam sun hat and chasing the kids through the sprinklers. But NO, NO, NO! It [...]
Welcome to My Day
Be forewarned: you might need a triple-espresso to read this post. I am the scepter-wielding queen of packing 100 things (none of which will change the world, mind you) into an average workday! Go ahead, it’s OK. Load up on the caffeine, don your trendiest safety goggles—these are perfect—and we’re off. *** A warm body [...]
I Frown on Smileys :(
A few years ago, teaching a class on business writing to young PR professionals, I explained that emoticons or “smileys” had no place in emails to clients. Too cute, too casual, too lazy, I lectured. Now, smileys have crept into my own client emails to a somewhat embarrassing degree. I’m caught between the desire to [...]
Keep Your Favorite Assets Evergreen
A recent B2B copywriting project began with our client sending me an array of white papers, case studies, and brochures as background material. She called particular attention to one white paper as a great benefits overview. Indeed, the paper does provide a very clear explanation of the value of a complex product. As the copywriters, [...]
The iPhone-Free Weekend
To kick off our splendid April blog theme, “Relax and Rejuvenate,” I offered to give up my iPhone for the weekend. I know, I know, everyone in NY is doing it. Yawn. The truth is, I am so relaxed I can hardly stand it. I feel like I’ve been on vacation for a month. It’s [...]
