Friends, I’m going to let you in on a little Content Bureau secret. It’s called “The Rave Report,” and it is magic—the type of magic described by the genius Sally Thornton in my Valentine’s Day post. It puts a happy pink glow over one’s day, and makes work feel like sunshine. Our team delivers draft [...]
"The Business of Copywriting" Archive
The scoop on what we’re reading, writing, and talking about in marcomm.
The Beauty of an iPDF
Looking to pack a big content punch into a small file? Need to convey complex or detailed information, but don’t think your audience can stomach another 20-page white paper? Want your document to be visually interesting and interactive, too? Look no further than an interactive PDF (iPDF). No more paging down to wade through content [...]
Ideas for Valentine’s Day Procrastinators (or Those Who Otherwise Failed to Impress)
Valentine’s Day has already passed, but if that Whitman’s Sampler or bouquet of red roses didn’t win the affection of your sweetheart, it might be because your gift lacked creativity. (Consider that the aforementioned “gifts” can be purchased at the same place where you gas up your car.) But thanks to the Internet, you can [...]
I Am Madly in Love …
… with my job. And this is no casual fling, people. It’s been 12 years, and I am more smitten today than I was the day I left that big, rich, extremely attractive, and powerful consulting firm that had previously swept me off my feet. Here to explain this mad folly are two genius, rock [...]
Terribly, Awfully, Dreadfully, Frightfully …
Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling. So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion: • The Content [...]
How to Write a Great Voiceover
No question about it: video and animations are hotter than ever. You can post them on your site to highlight a product or service—or use them on YouTube and other social sites to connect with customers. And with the advent of smart phones with decent video cameras, it’s never been easier to make a quick [...]
Start Up a Customer Reference Program
Read our blog post for our friends at Crowded Ocean and learn the five essential contributors to success that can make customer reference programs for emerging companies more effective.
Wow! Where’d You Get That Cool Marcomm Asset?
Flash. Podcasts. iPDFs. Videos. These B2B marcomm asset trends (and emerging trends) can add some serious “oomph” to your messaging.
