One of our job perks is occasionally to be swept up in “coattails excitement.” Our clients often call on us for help when they’ve got big things brewing—they’re launching a new product, expanding into a new market, or presenting a new idea that’s tricky to explain (or all of the above, as in the case of PayPal’s Digital Goods global product launch). When the campaign is a smashing success, we consultants get to experience a bit of that heady satisfaction too.
It compounds the good vibes when our client steps up and gives a public round of applause to the Content Bureau team who helped make the campaign a great one. We’re grateful to Therese Maher, PayPal Senior Global Marketing Manager, Digital Goods, for the shout-out in our latest case study, and for letting us ride her coattails for a dynamo product launch.
