Posts Tagged ‘business writing’

A Stranglehold on Mindshare, with Compound Interest

Business-speak seems to spawn imaginative metaphorical meanings for compound words. We have turnkey solutions to bandwidth issues and roadmaps to implementing backend gateways; we have sales pipelines and streamlined workflows and software toolkits and downstream upsells. Lately, we have been seeing some compound word metaphors that leave even Content Bureau eggheads with a bit of a headache…

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