You’ve started a customer reference program, and found the perfect customer to feature. The draft has been through all your organization’s approval layers. After the customer approves the draft, it’s ready for publication. Approval should be a breeze. A day or two seems reasonable, doesn’t it? After all, the customer did agree to participate. Actually, [...]
Posts Tagged ‘case study’
Food for Thought: Snacks We (and our Brains) Love
Writers are notorious noshers, especially those who work within striking distance of the kitchen, as do many of our Content Bureau team. What we eat and drink can profoundly affect our mental capacities—caffeine and chocolate are only the most obvious examples. To research this phenomenon, I asked my Content Bureau colleagues what they reach for [...]
New Study Proves That Success is Exciting, Contagious
One of our job perks is occasionally to be swept up in “coattails excitement.” Our clients often call on us for help when they’ve got big things brewing—they’re launching a new product, expanding into a new market, or presenting a new idea that’s tricky to explain (or all of the above, as in the case [...]
Take Me to Zee Casbah, and Let Me Write Your Newsletter
If copywriters were actors, we’d be the sort who love rococo accents and false noses, like Laurence Olivier or Meryl Streep. We at the Content Bureau take pride in our ability to switch writerly guises and voices from one assignment to the next—heads-down white-paper financialese one week, eco-minded web copy for a sustainability initiative the [...]
