Posts Tagged ‘collateral’

Keywords Can Help Your Designer Choose the Perfect Imagery

When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: [...]

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A Place for Jargon—and Jargon in its Place

There’s meaningless jargon–and there’s jargon that serves a purpose. What’s the distinction?

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