Posts Tagged ‘B2B copywriting, white paper, marcomm, rewriting’
Monday, June 13, 2011 by Bobbie
3pm Monday: I’m sitting in a coffee shop, working on a white paper, while my daughter has a guitar lesson. Sure, it’s great to have this kind of work flexibility, especially when you’ve got kids. But while I was tapping away and sipping my latte it also hit me that hiring a copywriter, like me, [...]
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Tags: B2B copywriting, white paper, marcomm, rewriting, creative strategy, freelance writer, marketing communications, white paper, work flexibility
Posted in Beyond the Style Guide | No Comments »
Friday, March 25, 2011 by Alicia
Now I know what I’ve been missing all these years–a Smartpen to help me take notes.
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Tags: B2B copywriting, white paper, marcomm, rewriting, conference, conference tools, ghostwriter, keynote, note taking, notes
Posted in Beyond the Style Guide | No Comments »
Friday, March 4, 2011 by Lauren
Whether you love them or hate them, multiday conferences present a huge array of competing opportunities. You can attend interesting sessions all day, fill your schedule with private client meetings, or focus on building stronger ties with marcomm colleagues you rarely see. Or you can just wander around making new connections with people. That’s what I usually do. In fact, that’s why I go to conferences.
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Tags: B2B copywriting, white paper, marcomm, rewriting, case study outreach, case study prospects, marcomm
Posted in The Business of Copywriting | No Comments »
Monday, January 24, 2011 by Alicia
The Atlantic‘s blog recently ran a post on the genesis of a joke that’s making the rounds in a big way. We may be behind the curve on this one, but this joke hits so close to our hearts that we just have to help viral-ize it: Twitter’s Best Joke: An SEO Copywriter Walks Into a [...]
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Tags: B2B copywriting, white paper, marcomm, rewriting, SEO, SEO copywriter, SEO joke, The Atlantic, Twitter's best joke
Posted in Writing We Love | No Comments »