When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: [...]
Posts Tagged ‘design’
Ideas Without Words—or Pie Charts
Sometimes we copywriter people need to be put in our place. INFORMATION IS BEAUTIFUL does it.
Design Trend for 2010: Purple
Calling trends is classic chicken-egg stuff: does a tendency only become a trend when one labels it so? The line is thin and grey enough that by the time most trends are “predicted,” they’re actually simply being reported. But the stakes are low here, so let’s play pundit. Over the years, I’ve gone through a [...]
