Your Highness: I’m clued in enough to laugh at those parodies of over-the-top business jargon that periodically make the rounds… but I’m also quite aware of the need to keep my job fit in by embracing the specialized language of my professional peers. What’s an English major turned midlevel marketing manager to do? My dear [...]
Posts Tagged ‘email’
Quotation Dos and Don’ts
Your Highness: I hold a job that requires I write articles, press releases, and similar pieces in which I quote others. You’d think I’d have such matters down by now, but I’ll come clean: I never really learned the rules for using quotation marks. To complicate matters further, I’m a bit of an Anglophile—only the [...]
Spammers Don’t Even Try – So Why Should Marcomm Pros?
If you’re reading this blog, you probably work in marketing communications. Have you ever stopped and wondered what separates you from the spammers? When I say “spammers,” I’m not talking about well-meaning folks who may have once violated some technicality in the CAN-SPAM Act, purely by accident. I’m talking about the shady, deceptive, get-something-for-nothing crowd. [...]
How to Maximize Self-Marketing Opportunities at Family Weddings
Spring: when a young man’s fancy turns to…. Well, shoot. I just glanced at my calendar, and today is actually the first day of summer. I guess I was thrown off by all the unseasonably cool weather this year. But I think I can still salvage this blog post. If spring is the season of [...]
How to Write a More Readable Marcomm Asset
When we’re aiming for highly readable text, we should use words with fewer syllables and write sentences that don’t ramble. Here’s how to follow the stats to top readability.
What’s My E-mail Saying Behind My Back?
Your Highness:
Many of my business contacts and coworkers know me primarily through e-mail; the impression I make is almost entirely via the written word. What can I do to avoid embarrassing myself in writing? The Grammar Queen points the way.
