Your Highness: I’m not much of a writer but, like so many of your loyal subjects, I have a job that often requires me to write. I want to be professional—and avoid embarrassing mistakes. I need an on-call editor. Or at least a cheat sheet. Please help! My dear Subject, Ah, English! Constantly changing, constantly [...]
Posts Tagged ‘field marketing’
Yin and Yang in Marketing Planning
Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.
The Need for Seed
I chuckled when I read the “June To-Don’t List” in my June 2011 issue of Health magazine. Topping the list: growing your own food. The snippet explains, “We’re all for knowing where your eats come from, but it’s OK to let those who are good at growing things get their hands dirty if you’re better [...]
How to Write a Great Sales Playbook
Like cars and movie stars, different types of marcomm assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on [...]
