In previous posts, I wrote about aligning your content with field objectives. But while your sales team should be the voice of your customers, they can’t determine why your target audience might respond better to the nuances in one headline over another, or which images would best evoke the desired response from your campaigns. Likewise, [...]
Posts Tagged ‘field sales’
Field Note #2: What We Really Want From Marcomm
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.
