Posts Tagged ‘food marketing’

Lundberg Rice: From Flooded Fields to the Chip Aisle

  How does the most elemental of foods become the stuff of specialty markets? A thriving California family farm has thoughtfully plotted that course for the past 75 years. “Rice has a very long history of supporting humanity,” says Grant Lundberg, third-generation rice farmer in northern California’s Sacramento Valley and CEO of Lundberg Family Farms. [...]

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