Posts Tagged ‘grammar’
Wednesday, April 17, 2013 by Nina
In today’s post, the serial comma—also known as the Oxford comma. For those of us who may become rather focused on such things, the debate about “serial comma, yes or no?” can be serious business. Commas are wonderful tools. They convey changes of direction, clarify sentences, indicate pauses, and flag upcoming dialogue. In marketing communications, [...]
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Tags: Aretha Franklin, B2B copywriting, Beyond the Style Guide, Chicago Manual of Style, comma, Content Bureau, copywriting, grammar, grammar purists, marcomm, marketing collateral, marketing communications, Oxford comma, punctuation, serial comma, style, style guide, The Associated Press Stylebook, writing
Posted in Beyond the Style Guide | No Comments »
Thursday, March 21, 2013 by Lisa S.
Your Highness: I’m clued in enough to laugh at those parodies of over-the-top business jargon that periodically make the rounds… but I’m also quite aware of the need to keep my job fit in by embracing the specialized language of my professional peers. What’s an English major turned midlevel marketing manager to do? My dear [...]
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Tags: B2B copywriting, B2B marcomm, Beyond the Style Guide, cliché, clichés, Content Bureau, copy editing, copywriting, email, grammar, jargon, lingo, marcom, marcomm, marketing collateral, marketing communications, rewriting, The Content Bureau, thesaurus, word use, writing
Posted in Ask the Grammar Queen | No Comments »
Friday, October 26, 2012 by Lisa S.
Your Highness: I’m not much of a writer but, like so many of your loyal subjects, I have a job that often requires me to write. I want to be professional—and avoid embarrassing mistakes. I need an on-call editor. Or at least a cheat sheet. Please help! My dear Subject, Ah, English! Constantly changing, constantly [...]
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Tags: Chicago Manual of Style, common errors, Content Bureau, copy editing, copywriting, field marketing, grammar, homonyms, Letter writing, marketing, rewriting, spelling, style, The Content Bureau, typos, writing
Posted in Ask the Grammar Queen | 2 Comments »
Thursday, November 10, 2011 by Lisa S.
Your Highness: I hold a job that requires I write articles, press releases, and similar pieces in which I quote others. You’d think I’d have such matters down by now, but I’ll come clean: I never really learned the rules for using quotation marks. To complicate matters further, I’m a bit of an Anglophile—only the [...]
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Tags: American usage, British usage, Chicago Manual of Style, copy editing, copywriting, double quotes, email, grammar, Letter writing, marcomm, nested quotes, punctuation, quotation, quotation marks, quotes, quoting, rewriting, single quotes, style, typos, writing
Posted in Ask the Grammar Queen | No Comments »
Friday, June 17, 2011 by Lisa S.
Your Highness: I have a confession to make: I live in fear of the semicolon. As phobias go, I know it could be worse. I could have an aversion to, say, spiders, or maybe conference calls or my BlackBerry. Which would really be unfortunate, since I work in marketing. Anyway. I’m tired of worrying about [...]
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Tags: comma, copywriting, email, grammar, list, lists, period, punctuation, semicolon, style, typos, writing
Posted in Ask the Grammar Queen | No Comments »
Tuesday, February 8, 2011 by Keven
You’ve made it through 364 days without killing your relationship. Good for you! Now it’s Valentine’s Day – the day your Significant Other will scrutinize everything about you. Even your grammar. If you can just get through February 14 without committing a major gaffe, you should be OK for another year. Here are seven costly [...]
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Tags: grammar, love, luv, valentine
Posted in Beyond the Style Guide | 2 Comments »
Tuesday, November 30, 2010 by Chris
As our fingers fly across our smartphones, we’ve developed a shorthand way to dash off messages without spending too much time on the finer points of spelling and grammar. “C U later” and “gr8” substitute for actual language when we’re communicating via the small screen. Makes you wonder what the great writers would have done [...]
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Tags: grammar, smartphones, spellcheck, spelling, typos
Posted in Beyond the Style Guide | 2 Comments »
Thursday, June 10, 2010 by Keven
When we’re aiming for highly readable text, we should use words with fewer syllables and write sentences that don’t ramble. Here’s how to follow the stats to top readability.
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Tags: email, Flesch, Flesch-Kincaid, grammar, Outlook, readability, spelling, Word, writing tips
Posted in How to Write a Great… | No Comments »