Helvetica is the hip font. So why was it such a crime when the Gap tried to eat lunch with the cool kids?
Posts Tagged ‘Helvetica’
Microniche or Macromarket? Choose Your Irony
Here’s a story that can be interpreted either as a doom-and-gloom report on the demise of two beloved forms of communication—newspaper journalism and indie movies—or as an optimistic rah-rah for innovative marketing. As optimistic marketers, let’s go with the latter.
