On October 27-28, it was my great honor and pleasure to walk 39.3 miles in the Charlotte, N.C., Avon Walk for Breast Cancer. One might argue that I was a little too excited (nervous) about this activity in the weeks that led up to it, and told too many people that I would be walking. [...]
Posts Tagged ‘interactive pdf’
Happy 10th Anniversary to the Content Bureau!
Happy New Year to all, and Happy Birthday to the Content Bureau–our baby copywriting agency “all growed up.” Ten years ago, we were a tiny operation serving our first large tech client, PeopleSoft, and an assortment of small companies who loved our work—and kindly referred us to their friends. Here’s what a few of our early [...]
How to Write a Great Sales Playbook
Like cars and movie stars, different types of marcomm assets fall into and out of fashion. Really long white papers? They’re so Hummer. Customer case studies? A perennial favorite, like Harrison Ford. Sales playbooks? Very hot at the moment. Why? In a tough economy, it’s only natural that smart marketers are placing more emphasis on [...]
How To Write a Great (Sexy) White Paper
White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.
