Blech. It’s already late-mid-January and you still haven’t made a New Year’s resolution. I think I know why: if you’re older than, say, 25, it’s probably impossible to think of a single personal flaw you haven’t already overcome by way of a previous New Year’s resolution. But if you work in marcomm, you can always [...]
Posts Tagged ‘marcomm’
Quotation Dos and Don’ts
Your Highness: I hold a job that requires I write articles, press releases, and similar pieces in which I quote others. You’d think I’d have such matters down by now, but I’ll come clean: I never really learned the rules for using quotation marks. To complicate matters further, I’m a bit of an Anglophile—only the [...]
Spammers Don’t Even Try – So Why Should Marcomm Pros?
If you’re reading this blog, you probably work in marketing communications. Have you ever stopped and wondered what separates you from the spammers? When I say “spammers,” I’m not talking about well-meaning folks who may have once violated some technicality in the CAN-SPAM Act, purely by accident. I’m talking about the shady, deceptive, get-something-for-nothing crowd. [...]
Yin and Yang in Marketing Planning
Practice and patience are required to get the most from yoga training—and when integrating sales feedback and processes into a marketing plan. The end result for committing fully to both: Healthier mind and body, and healthier sales and marketing results.
A Stranglehold on Mindshare, with Compound Interest
Business-speak seems to spawn imaginative metaphorical meanings for compound words. We have turnkey solutions to bandwidth issues and roadmaps to implementing backend gateways; we have sales pipelines and streamlined workflows and software toolkits and downstream upsells. Lately, we have been seeing some compound word metaphors that leave even Content Bureau eggheads with a bit of a headache…
So a Copywriter, a Carpenter, and a Chiropractor Walk Into a Bar…
Is it a stretch to see parallels between shingling a wall and writing copy? You be the judge.
Keep Your Favorite Assets Evergreen
A recent B2B copywriting project began with our client sending me an array of white papers, case studies, and brochures as background material. She called particular attention to one white paper as a great benefits overview. Indeed, the paper does provide a very clear explanation of the value of a complex product. As the copywriters, [...]
Overused But Indispensable
Word lovers from various fields–marcomm, design, philanthropy, venture capital, and entertainment PR–tell us about the overused words they can’t live without, no matter how much they’d like to.
