Word lovers from various fields–marcomm, design, philanthropy, venture capital, and entertainment PR–tell us about the overused words they can’t live without, no matter how much they’d like to.
Posts Tagged ‘marcomm’
Conference Networking Tips
Whether you love them or hate them, multiday conferences present a huge array of competing opportunities. You can attend interesting sessions all day, fill your schedule with private client meetings, or focus on building stronger ties with marcomm colleagues you rarely see. Or you can just wander around making new connections with people. That’s what I usually do. In fact, that’s why I go to conferences.
The 60-Second Copy Lesson
Back in the 90s, it was my voice that told you the Cellular One number you called was out of service. Sorry about that. I was a professional voiceover actor. You may have heard me on radio commercials for Spiegel, the San Francisco Ballet, Brita Water Filters, and Union Bank, and on computer games, including [...]
How To Write a Great (Sexy) White Paper
White papers get a bad rap. Dull. Long. Overly-complicated. Anything but sexy. But they’re still one of the highest-impact marcomm assets you can create. Give your customers what they yearn for—variety, visual interest, and bold content—and they’ll fall in love with white papers (and your company) all over again.
Field Note #2: What We Really Want From Marcomm
What does the field marketing team really want from great marcomm? Compelling offers that can help hook prospective customers.
How to Conduct a Great Interview
Terry is the consummate interviewer. As marcomm professionals, I think we can all take a page from Terry’s book to help us conduct great interviews.
