Posts Tagged ‘marketing’
Friday, October 7, 2011 by Jane
When tech pioneer and Apple Inc. co-founder Steve Jobs died this week after a long fight with cancer, the marketing community lost a role model. Veteran marketing pro John Ellett, writing for Forbes, reflects on the legacy that Apple’s “unofficial” CMO leaves marketing pros. John Ellet on Steve Jobs’ Legacy for Marketers
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Tags: Apple, Apple Inc., Forbes, John Ellet, marketing, Steve Jobs
Posted in Writing We Love | No Comments »
Thursday, October 28, 2010 by Masha
When a marketing manager works with a designer, great communication is essential. Many of your designer’s questions are automatically answered if your company has clear branding guidelines—including logo, templates, and color schemes. But there’s always room for design creativity, and that often involves choosing the right imagery to tell your story. Let your designer know: [...]
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Tags: collateral, design, image library, imagery, keywords, marketing, photo archive
Posted in Techy Designer | No Comments »
Wednesday, March 10, 2010 by Chris
At the height of the dotcom era, a few high-tech journalists created “Buzz Saw,” an email filter that would bounce messages from PR and marketing people who larded their pitches with overused buzzwords. If you laid it on too thick with catchphrases like “bleeding-edge,” and “strategic paradigm,” not only did your email get bounced, but [...]
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Tags: copy editing, copywriting, marketing
Posted in Beyond the Style Guide | 1 Comment »
Thursday, October 15, 2009 by Client
Dan Ahern, Autodesk
I recently took a stroll down memory lane—and tripped and fell. The occasion was a look at some of the first customer case studies I ever wrote, way back in 1992. Rereading those pieces, it turned out, was not exactly a pleasant excursion—more like visiting an embarrassing relative. I was relieved no one else would [...]
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Tags: case studies, marketing
Posted in Client Posts | No Comments »