Every brand makes a promise to customers. For Apple, the promise is elegantly designed, easy-to-use products. For Starbucks, it’s that customers will receive the same high-quality products and service every time they interact with the brand, around the world. For FedEx, it’s that packages will reach their destination absolutely, positively overnight. Authentic brands are those [...]
Posts Tagged ‘marketing copywriting’
Terribly, Awfully, Dreadfully, Frightfully …
Everything sounds better with adverbs, n’est-ce pas? I have a fabulous English friend, Carrie, who uses adverbs in such a gorgeously covetable way that everything she says—in her enviably perfect Oxbridge accent—sounds posh and positively thrilling. So allow me to share some fantastically exciting Content Bureau news, in frightfully simple bullet-point fashion: • The Content [...]
