Posts Tagged ‘Variety’

The Mystique of “The Trades”

Every subculture needs its holy scriptures. Business executives feel more like business executives when they read The Harvard Business Review. Marketers replenish their chops with Brandweek, start-ups with Entrepreneur. And so on. From The Mining Journal (founded in 1835) to Fish Farming International, name a specialty, and there’s a specialty publication that confers at least wannabe-insider status on its readers.

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