Have you noticed how many recent Chanel couture campaigns were shot in exotic locations? Fashion has long been about storytelling, but what about B2B marcomm? Ask yourself: how would you prefer to receive information about a gadget you’re considering buying? Via a clever video clip that shows attractive people like you using the gadget, or a PowerPoint full of charts and graphs?
Posts Tagged ‘video clip’
Storytelling is the New Black
Thursday, November 4, 2010 by Stacy
Tags: B2B marcomm, customer case studies, Google Adweek, market asset, Nick Law, PowerPoint, R/GA, storytelling, video clip
Posted in The Business of Copywriting | No Comments »
Trend: Marketing Power Boosts
Friday, October 8, 2010 by Stacy
What can marketers learn from smoothies? “Power Boost” your marketing assets with add-ons such as tweets and videos–taking a tip from Jamba Juice’s Antioxidant PowerTM Boost.
Tags: brochure, case study, flash clip, marketing power boost, print assets, social media writing, video clip, white paper
Posted in The Business of Copywriting | 3 Comments »
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